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Post by jackymathers on Jan 7, 2021 22:34:40 GMT -5
Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media.'
Digital technologies and media include:
Company websites
Mobile apps
Social media company pages
Search Engines
Advertising
Email and automation
Digital Partnerships with other digital companies
However, to be truly successful, digital techniques must be integrated with traditional media such as print, TV and direct mail as part of multichannel marketing communications.
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